Why Caffeine?

When it comes to skincare, caffeine emerges as a standout ingredient, just not for the reasons you might think. No, it's not going to replace your morning coffee -- or keep you up at night. But men's grooming can (once again) learn a thing or two from women's cosmetics, which have long understood the benefits of topically-applied caffeine. Already it has become a staple in various products, ranging from eye creams and anti-aging lotions to concealers and face moisturizers. Its efficacy, however, extends beyond traditional skincare, and holds equal benefit in shaving care and men's grooming. 

Here’s why:

In addition to being high in antioxidants, when topically applied, caffeine is an effective vasoconstrictor (which is just a fancy way of saying that it can constrict the tiny blood vessels directly underneath your skin).

As a result, caffeine can help reduce the appearance of redness and razor burn while also keeping your skin looking and feeling healthy and toned.  
Translation for shavers: goodbye razor rash, hello handsome!

And while that same caffeine will absorb into your skin, don’t expect it to replace your morning coffee. But combined with our fresh, spearmint essential oil, it will help get your morning off to a great start while make shaving a whole lot more fun.

Still caffeine curious? Here are some independent links about caffeine in skincare:

Benefits of Caffeine for Skin Care (Cleveland Clinic)
Caffeine in Skincare. Does it Actually Work? (Everyday Health)
Why You Should Add Caffeine Skincare Products to Your Routine (Real Simple)
Caffeine Skincare Trend – Expert Opinion (Health News)