"There I was one night, just a normal guy.

And then, there I was the next night...
Damn, I was still just a normal guy."  

                            -- Bruce Springsteen

For many years, I was a corporate marketing executive. Working for large, public companies, shaving was the usual routine/chore it was for many men every morning before work. And it was falling short for me. My razor blade had benefited from billions of dollars in product innovation but my shaving cream hadn't been upgraded along the way. It was still a big rust-ring leaving can of shaving cream v1.0. Think of it like spending money on a brand new smart phone, but then not downloading the apps that make it really zing. Cool phone, but not firing on all cylinders. Nice razor blade, but you're still putting toxic, irritating ingredients on your skin every day.

It dawned on me that I wasn't looking for a close shave but instead, I was looking for a comfortable shave. Just like a flux capacitor equation, it dawned on me:

Razors = close shave.   
Shaving products = comfortable shave.

Inspired, I used my free time – early morning, lunch hour, post (three-kids!') bedtime stories – to develop a line of shaving products that would be moisturizing without being greasy; kind to sensitive skin but with enough muscle to conquer the heaviest beard.

Never would I leave the bathroom in a cloud of “morning rain” or “Irish fields” and no longer would I face a bulky, ring-of-rust leaving aluminum can of shaving cream or struggle with the waste it created. I could toss the small but mighty products (TSA-approved) in a carry-on or slip them in a gym bag. The subtle citrus scent would work for a man or a woman and the product itself would leave chins, legs, underarms, even heads, silky smooth.

Today, Pacific Shaving Company offers a full line of affordably-priced, safe, natural and eco-friendly shaving essentials that can be found in thousands of fine retail locations across the country.

So, here I am. Still just a normal guy.  But these days I enjoy (or at least don't mind!) my morning shave. And now, along with hundreds of thousands of other 'normal guys' who use Pacific Shaving products, my skin has never  looked better or felt healthier. Give it a try.