Blog

Manliness Redefined?

Thinking lots about Art of Shaving's new ad campaign. And about ads and shaving in general. I'm not alone. Mark Asch of NYC's L Magazine, gives his honest take on what seems to be a shifting representation of "manliness" in today's shaving advertisements: We've always looked to advertising for instructions in how to play the part of the [...]

Read More »

Part 3: Gifts for the Shaver Who Has Everything

I can't get enough of a good gift guide.NY Magazine's Holiday Gift Guide is exactly that.Good.Really good.I say this not only because our killer shaving cream is currently featured in the carefully curated list (wooohoo!) -- in the same line as my all-time favorite bloody mary mix, thank you very much -- but also because this [...]

Read More »

Unplug from the Matrix

Ever read something that causes you to jump out of your chair and shout, "yeah!" at the top of your lungs?Me too.The source of today's cheer is "The Shaving Racket -- How Are Gillette and Schick Getting Away with Ripoff Razors?" by Scott Thill.Check this (I dare you not to respond with a hearty "wooohooo!!"):"The official [...]

Read More »

Part 2: Gifts for the Shaver Who Has Everything

I'm trying to figure out how to slip this little number onto my wish list: Hair India: A Guide to the Bizarre Beards and Magnificent Moustaches of Hindustan This is the next generation of coffee table book. A comprehensive tour of the wildly hirsute men of India by Richard McCallum -- author and pogonologist -- and Chris [...]

Read More »

Part 1: Gifts for the Shaver who Has Everything

The holiday season is not yet upon us and I'm already fighting the pull of the Amazon.com gift certificate. For years, I have allowed the lazy, uninspired ease of an Amazon gift card to be my go-to present for the men in my life (specifically the gentlemen who have lived long enough to truly have [...]

Read More »

Never Been Better to Be Bald

Despite my own unruly head of hair, I feel an uncanny connection to my bald(ing) brethren. Even before bald ambassadors like Bruce Willis and Kelly Slater (above — looking goooood) stood up for the cause, I’ve always held a special place for the guys who show some scalp. Seems as if the world is finally catching [...]

Read More »

Innovation and Selection in the Shaving Category

In an article in this week’s Ad Age, writer Jack Neff does a great job articulating why mainstream personal care products, despite being considered a recession-proof category, have been struggling against their private label counterparts. Consider this, taken from the article: “As people cut back on packaged goods, they are still doling out for such things as smartphones [...]

Read More »

Cocky Traveler: Check What?

I am filled with a disproportionate sense of elation (and pride) each and every time I avoid succumbing to an airline’s checked baggage regimen. In these gritty days of air travel, not checking a bag is no small victory. It’s a significant win — and one that I accept with little to no humility. No checked [...]

Read More »

Best laid plans...

I snapped this photo at my local pub in San Francisco last fall and it seems to come up in my screen saver disproportionately often considering the thousands of pictures of my kids that take up most of my hard drive.And every time it does, it simultaneously frustrates me and makes me laugh.As a career marketer [...]

Read More »

×
×