P&G things Gillette's new razor is good for business. I'm convinced Gillette doesn't understand how to actually shave properly. Businessweek http://ow.ly/w5kha
I have honestly tried to understand why the Dyson- err-Flexball - razor will improve the shaving experience and I just don't get it. I am not trying to shave around my the corner of my sofa or coffee table so turning on a dime is not high on my list of needs. Also, it's not like you still don't need to turn your wrist when you change directions while you shave. So why the flexball? If anything, I envision people needing to apply pressure in order to change directions and pivot the ball. Anyone who has ever shaved will tell you the one thing you never want to do is apply pressure when you shave - let the razor do the work!
Lastly, troubled-shavers know that the second most important thing when shaving (after not applying pressure) is to use short strokes and rinse often. It appears that the Flexball encourages longer strokes and more surface area covered with each one. Sure, the Flexball is innovation, but not accretive. Bad news. Bad technique. Bad shave.