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Let’s face it.The shaving aisle in your typical drug or grocery store has grown tired.
Close your eyes and picture it: 10 rows each of Barbasol, Gillette Foamy, ‘Store Brand’ on the bottom, then a couple full shelves all Edge and Fusion. It’s like all other sections of the store evolved over time, leaving shaving stuck in the 70’s and 80’s.
Since that doesn’t stop people from needing to shave, long-established brands continue to focus their marketing on the razors and blades; Innovation in the form of ‘high performance’ (and increasingly expensive) shaving systems – despite an evolving market.
Since 2003, Pacific Shaving has been quietly making noise with natural and eco-friendly shaving essentials that are aligned with the cultural shift, consumer motivation and macro trends that the leading brands are not delivering on:
So you can imagine how excited we are to add this to our growing list of accomplishments: Solar-powered shaving products.
That’s right. Our longtime manufacturing facility has just completed a huge investment in solar and green technology with the installation of 100,000 watts of solar energy. The result? Maximized energy efficiency, minimal waste, reduced climate-damaging emissions and an overall positive effect on the environment. All packed into that small but mighty Pacific Shaving product.
Solar powered shaving products? That’s right. Coming soon to stores everywhere.
Move over Barbasol.
PS: Don’t tell the 'establishment', but the truth is that it’s not that hard. Domestic sourcing & manufacturing. Minimal packaging. Sustainable packaging practices. It takes just as much effort to choose these options as to elect not to, so why not choose the former? To run a business and take it personally (as I do), why wouldn’t you do these things?